This past weekend, I attend a Stilettos and Strategy workshop hosted by Lee of Ashby & Watts Consulting. The workshop was awesome and Lee provided 10 great tips on building a brand. After the workshop, I had an opportunity to talk at length with Montina Portis of Creative Internet Authority who is also an expert on branding and marketing. Montina and I spent some time discussing several “popular” social media personalities who appear larger than life on Facebook, Twitter, Instagram and other platforms but who cannot sell out a small conference room in real life. As astute as I am, I fell for the marketing gimmicks of one popular social media icon and actually spent almost $200 of my hard earned cash to attend a perfectly hyped conference she was hosting. Let me tell you….I was so disappointed and frustrated with the event. The event did NOT start anywhere near on time, no one attended, and the host spent the entire time trying to sell the audience on paying her to be featured in her upcoming book. Complete waste of time and money.
Montina and I compared notes about these popular social media personalities and discussed how they work for someone else full-time but want to sell others on how to make millions working for themselves. We also discussed how most of them do NOT pay their bills and how they are not making a profit. The same popular social media personalities have approached me and Montina to ask how they can make their businesses profitable and become self-employed because they see us killing the game every day.
For those of you who desire to work for yourselves full-time, my advice is to focus on one business idea and kill it. Do NOT become discouraged when you see the popularity of others in your field. Popularity does NOT equal Profitability. Keep working hard, posting great content, and providing an awesome service or product. Your hard work will pay off. Don’t forget to invest in yourself and your business but be sure to check out the legitimacy of the popular social media personalities before you invest in what they’re selling.